Privacy Policy

Last updated: September 23, 2026

PurePet Essentials ("we", "us") runs purepetessentials.com. This explains what we collect and what we do with it. It's short because we don't collect much.

What we collect

When you use the contact form: your name, email address, phone number if you give one, how you heard about us, and your message.

Automatically when you visit: IP address, browser and device type, pages viewed, time on page, and the site you came from. This comes from standard analytics and is used in aggregate.

We do not process payments on this site. Purchases happen on Amazon or Walmart, under their own privacy policies.

Why we collect it

  • To answer your enquiry.
  • To understand which pages are useful so we can improve them.
  • To meet legal obligations.

We do not sell your personal information. We do not share it with third parties for their own marketing.

Who can see it

Only our team, and the service providers that run the site for us — our web host, our email provider, and our analytics provider. They may only process data on our instructions.

Cookies

We use cookies for basic site function and for analytics. Block them in your browser settings if you'd rather not — the site still works.

Your rights

Email sales@purepetessentials.com to ask what we hold about you, correct it, or have it deleted. We'll respond within 30 days.

California residents have additional rights under the CCPA, including the right to know and the right to delete. Same email.

Children

This site isn't directed at children under 13 and we don't knowingly collect their information.

Changes

We'll update the date at the top when this changes.

Contact

PurePet Essentials, Kenosha, Wisconsin, USA — sales@purepetessentials.com